About Us
Making Wine Easy, Fun & Personal
Choosing wine shouldn't feel overwhelming. With millions of bottles produced every year, many people feel lost at the shelf — while a new generation looks for simplicity, meaning, and connection, not complexity.
Find Your Wine Match (FYWM) exists to change how wine is experienced.
We make wine discovery effortless and memorable by combining real-life experiences with a smart digital layer — helping people find the right wine for the right moment.
Who We Are
FYWM was founded by Malgorzata Kielak, entrepreneur and wine professional, driven by a simple belief:
people don't remember labels — they remember experiences.
Rooted in wine, culture, and technology, FYWM bridges the gap between how wine is made and how it is actually chosen, felt, and remembered today.
Featured by
Berliner Zeitung · Weinwirtschaft · Wein+Markt · Park Street University (USA)
What We Do
FYWM is a wine experience ecosystem connecting wine lovers and wineries.
For Wine Lovers
The FYWM App helps people scan, match, and discover wines based on mood, moment, and food — turning wine shelves into intuitive, pressure-free experiences.
For Wineries
FYWM Studio is our storytelling and experience layer. We translate wine identity, values, and origin into clear, memorable stories that work in real drinking moments.
WineDesk is the digital backbone — carrying those stories into shelf discovery, tastings, and future digital touchpoints.
Together, they ensure wine stories don't just get told — they land, stick, and get remembered.
Our Vibe (aka Values)
Everything at FYWM is guided by three pillars:
Stories — Every wine has one — clarity makes it memorable.
Values — People care why a wine exists, not just how it tastes.
Connection — Wine matters most when it's shared.
How we show up:
Bold – We simplify and rethink wine experiences.
Inclusive – Wine is for everyone, not just experts.
Authentic – Real stories. Real people. Real moments.
