FYWM LogoFYWMFind Your Wine Match

Privacy Policy

Type of Website: Platform (Consumer App & B2B Service)
Effective Date: 1st day of January, 2026

www.findyourwinematch.com (the "Site") is owned and operated by Find Your Wine Match. We are a wine discovery platform that connects consumers with wines through AR scanning technology and connects wineries with consumers through our WineDesk B2B platform. You can contact us at info@findyourwinematch.com

1. Purpose

This Privacy Policy explains:

  • The personal data we collect;
  • How and why we process personal data;
  • The legal bases for processing under GDPR;
  • How we share data with wineries and business partners;
  • Your rights under GDPR and UK Data Protection Act 2018;
  • Our cookie and location data policies.

This Privacy Policy applies in addition to the Site's Terms and Conditions.

2. Data Controller

Find Your Wine Match acts as the Data Controller for all personal data collected through our Site, app, and WineDesk platform. If you have questions about data protection or wish to exercise your rights, you can contact us at info@findyourwinematch.com

3. Age Restriction

Our Site and services are intended only for individuals aged 18 or older. We do not knowingly collect or process data from anyone under 18. If we learn that we have collected personal data from a minor, we will delete it immediately.

4. GDPR Compliance

For users in the European Union and the United Kingdom, we process personal data in compliance with:

  • The General Data Protection Regulation (GDPR), and
  • The UK Data Protection Act 2018.

5. Legal Bases for Processing

We process personal data under the following legal bases:

  • Consent – when you register, subscribe to newsletters, or share preferences.
  • Contract – to provide services when you create an account or purchase WineDesk subscriptions.
  • Legitimate Interests – to analyse usage, improve our app and algorithms, and prevent fraud.
  • Legal Obligation – to comply with tax, accounting, or regulatory requirements.

6. Personal Data We Collect

6.1 Automatically Collected Data

  • IP address
  • Browser type and version
  • Pages visited and time spent

6.2 Data You Provide

  • Name and email address (for app registration, newsletters, or WineDesk business accounts)
  • Location data (for wine availability mapping and recommendations)
  • Wine preferences and feedback submitted through the app or website
  • For wineries: business contact details, account information, and content uploaded to WineDesk

6.3 Payment Data

Payment details for WineDesk subscriptions are processed directly by our trusted payment providers (e.g., Stripe, PayPal). We do not store or process full credit card details on our servers.

7. Use of Collected Data

We use data to:

  • Communicate updates about our consumer app, WineDesk platform, and new features;
  • Provide wineries with aggregated, anonymized insights about consumer preferences, scanning behaviour, and wine performance;
  • Improve our services, algorithms, and user experience;
  • Display real-time wine availability and personalised wine recommendations;
  • Process payments and maintain business accounts.

8. Sharing Your Data

We do not sell or share identifiable personal data. However, we may share data in the following cases:

  • WineDesk Partners – wineries receive aggregated insights, never direct personal identifiers.
  • Service Providers – trusted third parties for hosting, email, analytics, and payment processing.
  • Legal Obligations – if required by law, regulation, or court order.

If data is transferred outside the EU/UK, we ensure adequate protection through Standard Contractual Clauses (SCCs) or other GDPR-approved safeguards.

9. Location Data Policy

We may request your location to:

  • Enable location-based wine discovery and availability mapping;
  • Provide personalised recommendations for nearby wines, wineries, and experiences.

You can manage or disable location sharing via your device settings.

10. Cookies Policy

We use cookies to optimise your experience:

  • Functional Cookies – remember preferences.
  • Analytical Cookies – improve design and usability.
  • Third-Party Cookies – tailor your user experience.

You can disable cookies in your browser settings, though this may limit functionality.

11. Crowdsourced Content Ownership

User contributions (such as wine availability scans or location updates) remain your property. By submitting this data, you grant us a non-exclusive, worldwide, royalty-free licence to anonymise, aggregate, and share it with wineries and partners for insights and analytics.

12. Data Protection

We use industry-standard encryption and secure servers to protect your information. While no system is entirely secure, we implement appropriate technical and organisational measures to reduce risk.

13. Your Rights

Under GDPR and UK law, you have the right to:

  • Access, update, or delete your personal data;
  • Restrict or object to certain processing;
  • Request data portability;
  • Withdraw consent at any time (without affecting prior lawful processing).

To exercise these rights, contact us at info@findyourwinematch.com.

14. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this Policy or as required by law. Aggregated and anonymised data may be stored indefinitely for research and analytics.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

16. Contact Us

If you have questions or concerns about how we process your data, please contact us at info@findyourwinematch.com